The furniture compani藍紙es in the era of major reshuffle are 短但facing major environmental constraints 算舞such as the wave of new consum答唱ption upgrades and stricter national 土玩environmental protection policies. Now著書adays, the furniture家得 industry has long bee見師n full of guns.
In the "Survey on th窗樂e Application Status of Chinese Fu呢很rniture Enterprises" 少厭in August 2017, data shows that 63% of從草 furniture enterprises belie快信ve that fierce market 土照competition is the biggest d弟新ifficulty facing their business 機科operations. In order to c體海ater to consumers’ purchase intenti影司ons, nearly Two-thir窗技ds of the surveyed large and 好北medium-sized furniture comp老光anies have transferred more than 50短麗% of their production operations t時是o the mid-to-high-end furniture market.可河
Upgrading to the mid-to-high-end fur嗎空niture market means t物那hat furniture companies 男舞must upgrade to international original 朋新designs in design, upgrade to precious 他玩high-end wood in material selection,大暗 and transform to higher-筆東performance, high-enviro光計nmental two-component wat靜中erborne coatings in coatings.
New business opportunities in the fu睡外rniture industry
As Chen Baoguang, vice president自刀 of the China Furniture Industr話吃y Association, said: “When the du些外al pressure of consumptio河如n upgrade and environm冷飛ental protection policies is c體的oming, the transformation of 事會Chinese furniture companies is o低件n the line and has to be launched. 窗購But simply relocating productio農了n lines can not solve the proble村黃m of corporate develop拿不ment. "
According to the "Survey on the 一北Application Status of Chi遠黃nese Furniture Companies' Coatin你時gs", 2/3 of large and medium-s湖房ized furniture companies will 司做shift their focus to the mid-to-high-錯來end market to gain m業物ore market space.
In the fierce market competition, 訊又the market share of the low-end fu計近rniture market is shrinking, and fur黃做niture companies will懂銀 inevitably need to transform in喝南to the high-end marke快車t. This is a systematic p校人roject, including managemen著關t, product image, and environmental pro外空tection standards. Go個媽 up a big grade.
This has also brought new business 信地opportunities for furniture費校 companies. Some ** furnitu自草re companies have switched to env匠慢ironmentally friendly materials 筆少to create a high-quality brand ima文身ge and quickly seize market opportuni暗又ties.
The survey shows th山商at more than 80% of in樹購terviewed furniture manufact制光urers have begun to use more environme農劇ntally friendly and 唱紅high-quality raw and auxili間東ary materials.
In the upgrade of environmentally fri司綠endly materials, due to the partic懂去ularity of the appearance and struc裡亮ture of solid wood furnitur家窗e, the requirements for the co事廠ating process are also男不 higher, so new environmentally fr東老iendly coatings with high perfo從得rmance and high quality are requir站坐ed. At present, according to the surve頻吧y, 95% of the companies interviewed h話愛ave used environmentally friendly c學路oatings, and more than 75% of金嗎 them use environmentally friendl嗎校y coatings.
Among them, the two-component wa遠爸ter-based paint that takes into accoun土在t environmental protection and perfo務請rmance has been widely used by a number做金 of domestic furniture com山街panies and recognize工人d by consumers. Among the environment一離ally friendly coatings used b筆窗y the interviewed furniture compani謝如es, the use of two-component wat讀請er-based paint is th睡山e highest, and 42% of the companie舞服s use two-component water-based pai雪黑nt as the technology of high-end soli劇海d wood furniture environment和愛al protection coatings短煙.
Low odor, high hardness, scratc國外h resistance, yellowing resistanc照土e, stain resistance, an銀長d high fullness are th遠家e main reasons why furn商做iture companies choose two-component w家文ater-based paint**. Especially 厭東for solid wood furniture,科技 due to the particul明房arity of its appeara西窗nce design and material selection書我, the requirements for the coating p小件rocess are also higher, especially姐數 for high-performance new env知技ironmentally friendly coatings su紙近ch as two-component wat能市er-based paints. In actual s高睡ales, since consumers are generally 文做willing to pay for products with better商也 appearance and performance, fu件林rniture companies will also t業道end to popularize the 請喝advantages of high-performan書笑ce environmentally friendl笑資y coatings in terms of quality, perfor影有mance and appearance to麗理 consumers.
In addition, the survey report also中你 shows that it is expected that 器快in the next few years, the use of en遠我vironmentally friendly coatings will分門 further increase. Alre吧公ady nearly 3/4 of th大哥e interviewed companies have m看刀ade it clear that they will further議雪 increase the use of e來體nvironmentally friendly coatings. Amon業刀g them, they will Tend to choose tw房裡o-component water-based paint.
The domestic water-based furniture 門吧paint market still accounts fo農慢r less than 10%
At present, the application of w謝拿ater-based paint in develop飛制ed markets such as E也又urope and the United St商子ates has been relatively mature. The o一站verall domestic furniture industry wat討民er-based furniture paint market stil他村l accounts for less than 10%.
In an interview with Sina知白 Home Furnishings, Lu Weiguo, Vice Pre藍要sident of Covestro's Coat鐘什ings, Adhesives and Specia作志lty Chemicals Business U理就nit Greater China, said: "Through t聽亮he joint efforts of the e工志ntire industry chain, some of the如風 most advanced domestic furnitur區國e companies have actively transf機子ormed themselves. Upgrade the us西匠e of high-performance two-componen對朋t water-based coatings, adju弟票st the proportion of mid-to-high-end 道站products, and enhance the competitiv這作eness of branded products in the marke到明t."
He also added that during 201西玩5-2020, the growth r業大ate of water-based furniture coa金新tings in the Chinese marke信上t is expected to exceed 20%. To 術事this end, as the world's largest m個少anufacturer of high-tech polym河謝er materials and an invento熱銀r of polyurethane technolog得兵y, Covestro hopes to help the Chinese書高 furniture industry break the boun妹文daries of innovation and s學哥ustainable development, and新們 help local companies seize new oppo謝高rtunities for industry d路玩evelopment.
At present, Covestro and黑你 its partners have helped m習妹any domestic leading furnit關月ure brands realize wat費也er conversion projects.
The water-based coating 城公process is very different 少來from the traditional oil-based co醫跳atings, especially the 麗是difficulty of ensuring the coati店很ng effect. With the technical s上訊upport of Clivia and the Covestro tea懂弟m, Huayun Wood successfully comp務日leted the water conversion project in 2理校016. Choosing high-perf南為ormance waterborne p白線olyurethane coating technology微店 conforms to Huayun's brand 那短positioning and better caters to consum科師ers' demands for environmental protecti輛但on and healthy livin看匠g.
Covestro's high-perform會報ance two-component waterborne polyuret跳風hane coating solution greatly im話師proves the coating effect 費如and performance of the furnit近中ure surface, helping f了醫urniture manufacturers來電 stand out in the fier到睡ce market competition.
High-performance enviro木家nmentally friendly water-based co明吧ating for children's furniture
It is worth noting that in th美玩e process of furniture companie知鐘s pushing for high-performance environ會金mentally friendly water志新-based painting, the綠議 category of children's furniture 窗熱is particularly strong.
With the full liberalization of the 們照second-child policy, the domestic y在服outh and children's furniture mar制著ket ushered in a new round城資 of vigorous development opportunitie水店s. When choosing children's furniture草什, more and more parents reali雨林ze that paint greatly af如場fects the environmental protection雨花 and safety of children's時友 furniture. Children's furniture co海微mpanies that are sensit用錢ive to the market have taken 光些the lead in using a high proportion商暗 of water-based paints to create a he山化althy and safe brand i信動mage.
For example, the ** high-end you行視th furniture brand-Douding Ma說關nor, is one of the earliest domes影友tic furniture compani白雜es that tried water-based c間車oating. Since 2012, through th謝光e application of high-performance線錢 two-component waterborne p校謝olyurethane wood paint in cooperat話輛ion with Covestro and Tuba坐舞, it has achieved innovations i村店n water-based coating 計城and surface design, and has 體唱occupied a favorable positio拍司n in the market competition話鄉.
This is the worst e說窗ra, and it is also the best era. Ther妹師e are no bad industries, only靜黑 bad companies.
When the industry develops to a histor雪海ical turning point of transforma鄉說tion and upgrading, co弟腦nforming to the needs下西 of the consumer market and responding 做員to the implementation of the national放微 environmental protection policy is影中 the biggest breakthrough for報資 furniture companies.
