As domestic demand continues to gro白廠w, domestic brands of children's冷藍 furniture are also developi事懂ng rapidly. Brands such as亮土 Duohuai, I Love My Home, and Cool Manj跳兒u have gradually formed 綠民a certain market scale, f書業orming a diversified compe信黑tition pattern with foreign拿鐵 brands, and the growth rat姐黑e of furniture import scale has gradual睡他ly slowed down. The 白輛mainstream domestic children's furni匠雪ture is made of pine wood. T謝可he pine wood is soft. It腦雪 is not easy to be injured by chi體微ldren's bumps. It is also easy to sha電生pe to ensure structural safe腦筆ty, such as rounding and c呢分hamfering. The following土月 is an analysis of the mar雜話ket size of children's市務 furniture.

According to data from the sixth nati算外onal census, there are 222 得書million children between the ages of訊妹 0 and 14 in mainland 火麗my country. Such a huge number is相子 undoubtedly a gold mine that個時 needs to be tapped urgently fo讀術r children's furniture manufacture木海rs. The scale of the children's 少雜furniture market shows又大 that on the one hand音船, international brands are working市廠 hard to explore business opport木南unities in China, and見費 on the other hand, many domestic f時用urniture brands have high hopes f樂的or the cake of children's空從 furniture. However, China's childr個山en's furniture market, which is 下費still in the initial stage of 和木development, still needs 計這to be further regulated and matu子理red.

Although the children's furniture mark讀章et has a small share in the entire fu通的rniture market, the competitio行妹n is fierce. At present, foreign brand業舊s of children's furniture account for 3高小0% of the domestic market. Of the 70那吧% market share occupied by書慢 domestic manufacture一也rs, only 30% have bra光白nds and 70% are in a state of unbra吧海nded competition. Excep術媽t for big cities suc開制h as Beijing and Shangha好靜i, most domestic consumers do not res微下pect brands when buyin她間g children's furniture. The brand ben關畫efits have not yet ap對麗peared, and no children's furnit計西ure company can occupy低話 a dominant position in the market and關秒 form a dominant position in the nati湖些onal market. Therefore, at present,喝服 there is no obvious 廠學causal relationship bet劇喝ween brand, price, and qua農在lity.

The domestic children's furniture mark對內et is relatively fragmen暗土ted, low-end brands still account 要些for a large proportion, and th姐司e domestic large-brand market is limit好數ed. Data in 2010 show tha白議t in my country's children's furniture 媽中market, foreign brands acc輛弟ount for 30%, domestic brands accou飛嗎nt for 70%, of which domestic ** bran相放ds account for about 30%,西厭 and the remaining 70% are small or道弟 even unbranded enterprises. 輛們From our grassroots research, th爸制e market share of domestic ** b相要rands has been on the rise in recen制區t years, showing that the brand effe術國ct has an increasingly s內慢ignificant impact on the 姐土market structure.

With the in-depth implement新河ation of the "two-child policy" and 車師the rapid growth of the 請雪infant population, Chi懂年na's children's furniture market ush請空ered in new opportunities. 林暗A person in charge of a children's事紅 furniture brand sai工影d that children's fur電這niture is expected to海科 maintain a high growth rate o務藍f more than 10% in the future. In th醫術e face of market changes, children's 厭雨furniture companies are 草湖the most sensitive nerve, and a 答麗series of product adjustmen拿樹ts aimed at the "two-child polic影報y" have become the focus 答村of every children's furniture brand.

2017-2022 China’s children’如看s furniture industry market develop站他ment status and investm家綠ent prospects forecast report sh科店ows that there are more than 300 millio跳玩n children under the age of 1如刀6 in my country, of which 171 森做million are under 6 years o電路ld, and 171 million are 7 to 16 y生紅ears old, accounting for the 舊靜country’s total populati水家on. One quarter, of which only children湖城 accounted for 34% of the少子 total number of children. However, th個紙e proportion of my co跳場untry's children's furniture i明紙n the furniture market is 靜裡only about 5%, and there ar少門e less than 200 children's profession子慢al manufacturers with章話 brands. This is extremely disp畫志roportionate to the proportion of chil山鐵dren who account for ab子理out 4/1 of the population.鄉子 On the contrary, it also shows the h科可uge potential and space of the children水裡's furniture market.

**A recent domestic ur電家ban furniture market s暗章urvey shows that about 4/10 of the f車厭amilies have their ow黃日n single room and furni算說ture for their children, a站做nd 46% of the families 刀匠have the desire to buy chi南內ldren’s furniture. T器林his shows that the scale of th關大e children’s furniture market needs to火草 be further developed. The ke的短y to marketable products is not the br冷紙ight colors and cartoon patterns, bu輛是t the practicability從弟, safety, intelligence and functionali自畫ty. It is worth noting that fur跳嗎niture companies should investigate the雪家 types and areas of children’s rooms, 低身design them according to用輛 the types and specific areas 水信of the houses, which are新作 easy to place, and can reas湖器onably arrange functional par去那titions for parents to purchase. In mar水書keting, you can display an聽亮d promote children's furniture i遠去n different types and sizes, and mak廠呢e professional brochures to不妹 provide effective servic慢做es for parents, such as how t黃能o choose children's furniture說西 for different types of歌喝 furniture, how to match colors, and 呢跳how to place them. How to在低 decorate, how to ma愛對intain and so on.

Nowadays, more and more attenti樂飛on is paid to children. The comp子業etition among many furniture comp什黃anies is becoming more and more fierc下腦e. Many companies are c些器onstantly exploring 花子new markets. The market for c作用hildren's furniture is拿放 gradually being developed, but th空音e market is not very clear. Rul的來es and competition are bec不火oming more and more chaotic, and the h答人uge potential of the children's 又朋furniture market is also w姐懂ell known. Children in the cu答門rrent social environment ha司有ve become a family’s attention pad. 著煙Now children have be美兒en paid attention to by 腦員generations of people at the same time.懂熱 Now, under the huge員拿 pressure of housing 林文loans, parents will still choose su現通itable children’s fu身可rniture for their children. Man銀事y parents are not serious家了 about buying in the budg生體et. The children's m河房arket has a bright future. F體器or companies that want to have more r紅錢oom for development, they 近我need to seize this g樹輛ood opportunity.